Elegant advertising sign on thick cardboard made for the BABY bicycle brand for a 1939 promotional campaign. This advertisement announces the granting of free accident insurance to purchasers of a BABY bicycle, covering up to 200,000 francs. The composition stands out for its black background adorned with a stylized plant motif and its particularly decorative green and yellow lettering. The whole evokes the shop window signs and commercial displays used by bicycle dealers on the eve of the Second World War. The decoration and inscriptions appear to be painted directly onto the support.
✦ Provenance: Belgium - Liege ✦ Estimated period: 1939 ✦ Dimensions: approx. 48 x 31.5 cm ✦ Material: Painted thick cardboard ✦ Condition: Traces of use, dirt, slight wear on the edges and a small缺on the upper left corner. Overall well preserved and very decorative.
A beautiful store advertising piece combining cycling, commercial graphics, and insurance promotion, typical of bicycle manufacturers' communication in the late 1930s.
