Old advertising price plaque made of molded plastic, designed for display in a shop window or on a shelf, here for Danone yogurts. The rotating knob system on the back allowed for price adjustment, typical of commercial displays from the 1950s-60s, a period of transition to the New Franc. An emblematic post-war food POP (point of purchase) item, both functional and strongly identifiable for the brand. (Sold individually)
✦ Origin: France ✦ Estimated period: Circa 1958-1965 ✦ Dimensions: approx. 9.5 x 8 cm (excluding stem) ✦ Material: Plastic and metal ✦ Condition: Good used condition, slight traces and patina, functional mechanism.
Old Danone price holder, ideal for a retro display or a collection of French food advertising.
