Old price board "CH. Gervais" on casters

This antique retail price tag was designed to display prices in a shop window, a dairy stall, or a store display. The name "CH. Gervais" is highlighted by an elegant blue and yellow two-tone typography characteristic of the mid-20th century. The two wheels allow the displayed price to be changed, here 67 francs, offering an authentic testament to commercial practices before the advent of modern labels. Its simple and functional design makes it today a decorative object appreciated by collectors of vintage store equipment and advertising.

✦ Provenance: France
✦ Estimated period: Circa 1940-1960
✦ Dimensions: approx. 9.5 x 6.5 cm (excluding stem)
✦ Material: old plastic and metal
✦ Condition: good overall condition, functional movable wheels, slight oxidation on the metal stem and traces of use consistent with age

An authentic evocation of old food stores and dairies, this price plate is an ideal addition to a collection dedicated to vintage advertising and store equipment.