Former cardboard advertising wall mail holder for Zig-Zag rolling papers, illustrated with the famous bearded Zouave, emblematic of the brand, holding a booklet of papers. The composition features the slogan "Le meilleur papier à cigarettes - gommé et non gommé - triomphe de l’industrie française" (The best cigarette paper - gummed and ungummed - triumph of French industry), in a vibrant and instantly recognizable layout. The bottom forms a receptacle for mail or papers, making it a utilitarian advertising object, designed to be seen and used daily. The whole retains a beautiful decorative power, with iconic brand iconography.
✦ Provenance: France - B. Sirven, imp. édit. Toulouse-Paris ✦ Estimated era: Circa 1925-1930 ✦ Dimensions: approx. 46 x 30 cm ✦ Material: printed cardboard ✦ Condition: Good general condition. Rubbing and light soiling, wear on edges; bottom receptacle present with wear.
An evocative old advertising piece from the world of tobacco and tobacconists, ideal for counter decoration, an office, or a collection of French advertising objects.
