"Unicorn Tire - Bergougnan" Pencil Holder

Old knurled brass advertising pencil holder inscribed "PNEU UNICORDE". This type of item was distributed by tire manufacturers or retailers in the early 20th century. Compact and robust, it accompanied motorists, mechanics, and sales agents, serving as a lasting advertising medium at a time when the automobile was experiencing spectacular growth.

✦ Origin: France
✦ Estimated period: Circa 1910-1930
✦ Dimensions: approx. 9.5 cm
✦ Material: Brass and wood
✦ Condition: Good condition, clear markings, original patina, normal signs of use - Small dent on one side.

From the world of early French tires, this small advertising accessory bears witness to the intense competition between the many tire brands before the dominance of a few large industrial groups.

An authentic piece that will naturally find its place in a collection dedicated to vintage cars, cycling, or industrial advertising.