Old knurled brass advertising pencil holder with the inscription "PNEU BERGOUGNAN". Founded in Clermont-Ferrand in 1890, Bergougnan was one of the leading French tire manufacturers before its gradual integration into the Michelin group. These small advertising accessories were distributed to customers, agents and mechanics to ensure a lasting presence of the brand in offices and workshops.
✦ Provenance: France ✦ Estimated period: Circa 1910-1930 ✦ Dimensions: approx. 9 cm ✦ Material: Brass ✦ Condition: Beautiful old patina, clear markings, normal signs of use, pencil present. Significant oxidation on one side.
A testament to the beginnings of the French tire industry, this small advertising object combines daily utility and commercial communication at a time when major brands distributed numerous office accessories to their customers.
