Antique advertising jar in white enameled earthenware for "Extra-fine Jams" from Maison G. Lamoureux in Tours. This model stands out with its rich polychrome illustration depicting a composition of fruits from the Loire Valley (cherries, apples, grapes, currants), topped with the title "Fruits from the Garden of France" and the inscription "2 Gold Medals - Paris - 1901". The lower part displays the name of this great Tours establishment as well as its addresses on Rue Nationale and Rue de l'Archevêché. A superb piece of antique grocery, particularly decorative due to the freshness of its colorful design.
✦ Estimated period: Early 20th century ✦ Origin: Tours (Indre-et-Loire) - France ✦ Dimensions: approx. 11x9cm ✦ Material: White enameled earthenware with polychrome decoration ✦ Condition: Very good condition with very slight signs of use and age, minimal original firing flaws. Printed decor of remarkable clarity and freshness. See photographs.
An antique G. Lamoureux earthenware jar, a sought-after testament to Tours grocery stores and the development of food advertising in the early 20th century.
