Bold and muscular, this advertising tin from the "La Pierrette" confectionery company extols the virtues of "FORTIFI" fortifying candies with striking graphics and promising slogans: strength, health, vigor! The central illustration, by Blanche, depicts a colossus wrestling a red bull—an allegory for fatigue?—with an aesthetic typical of 1920s and 30s imagery. The whole thing plays on an energizing, almost pharmaceutical, imagery, promoting a confection made with meat, kola, and fruit extracts, intended for children, athletes, and travelers alike. A rare survivor from the world of "gourmet health" products, this tin combines graphic charm, industrial history, and marketing from another era.
✦ Origin: France, Nanterre ✦ Estimated period: Circa 1930 ✦ Dimensions: 12×9×3cm ✦ Material: Lithographed tinplate ✦ Condition: Very good overall condition, graphics intact and high-contrast, slight wear consistent with age and use
A rare collector's item blending bold advertising design and food heritage, perfect for a vintage kitchen, a typographic collection or a retro-scientific decor.
