Old round cardboard box from the "À la Lune" pastry and confectionery shop, run by Paul Menu, Place de l'Hôtel de Ville in Orange, with the clarification "sous les arcs" (under the arches). Its lid advertises "L'Orangine," presented as a "travel cake," with the mention "P. Menu, sole manufacturer." A charming smiling moon, accompanied by a branch laden with fruit, responds to a view of the ancient theater of Orange. The large ornate letters, arabesques, and calligraphic signature create a particularly refined advertising design, printed in black on a light background. A beautiful piece of old pastry packaging, combining gourmet appeal, local identity, and the poetry of the shop's name.
✦ Estimated period: Late 19th century ✦ Origin: Orange - Vaucluse - France ✦ Dimensions: approx. 20 cm (7.87 in.) diameter × 7 cm (2.76 in.) height ✦ Material: Cardboard and paper ✦ Condition: Good general condition - overall preserved with wear and rubbing, stains and yellowing of the paper, small tears and losses on the edges; decoration and inscriptions remain clearly legible.
An old advertising pastry box to collect for its smiling moon design and its testimony to commerce in Orange.
