Rare CHEVAL NOIR cream shoe polish tin

Rare vintage small Cheval Noir cream polish tin in lithographed metal, with black decoration on a cream background. The lid features a rearing horse above an animated scene depicting a shoe shiner and his client, surrounded by the mentions "marque déposée" (registered trademark) and "pour chaussures et tous cuirs noirs" (for shoes and all black leathers). A small dashed border highlights this advertising design. The underside retains the product's instructions for use, with advice on application with a brush and polishing with a wool cloth. A charming small format for a collection of vintage drugstore packaging.

✦ Period: Early 20th century
✦ Origin: Cheval Noir brand, inscriptions in French
✦ Dimensions: approx. 4 × 1 cm
✦ Material: lithographed sheet metal
✦ Condition: Antique patina, scratches, small losses to the decoration; instructions clearly legible

A small Cheval Noir advertising tin combining an equestrian design with a shoe shiner scene, for collectors of vintage polishes.