Rare advertising cardboard for the famous Valda Lozenges, illustrated with a bundled-up character facing a snowstorm while holding a box of lozenges. This very theatrical composition, with its vivid colors and powerful graphics, is typical of the great French pharmaceutical campaigns of the interwar period. The illustration, signed Falcucci, features an immediately memorable figure designed to associate Valda lozenges with protection against the rigors of winter. A much less common version than the brand's usual visuals.
✦ Provenance: France - Valda Lozenges ✦ Estimated period: Circa 1935-1945 ✦ Dimensions: approx. 29.5 x 21.5 cm ✦ Material: printed cardboard ✦ Condition: good overall condition, light signs of use and minor marginal wear, some marks on the back, colors well preserved
This winter composition with the top-hatted character is one of the most original visuals in Valda advertising, combining narrative illustration, health message, and high-quality commercial graphics. Highly sought after by collectors of pharmaceutical advertisements, Valda advertisements are among the essential references in 20th-century French advertising.
