Rare advertising cardboard in high relief for the famous KUB Bouillon, featuring a particularly elaborate design with a spread eagle, a smoking cauldron, and emblematic advertising typography from the early 20th century. Made of embossed cardboard and folded into a folder or promotional document holder, this item was probably intended to hold recipes, commercial documents, or advertising materials distributed by the Société du Bouillon KUB. Advertising cardboards of this quality are much rarer than common blotters or flat cards, and this specific model remains particularly difficult to find.
✦ Provenance: Société du Bouillon KUB, France ✦ Estimated period: Circa 1905-1915 ✦ Dimensions: approx. 32 x 24.5 cm ✦ Material: embossed cardboard ✦ Condition: good overall condition, slight traces of use and age, some old annotations on the back
The advertising aesthetics of the Belle Époque and its spectacular embossing work make it a choice piece for a collection dedicated to graphic arts, antique grocery, or the history of advertising.
