A very large rectangular advertising tin made of lithographed sheet metal for the industrial product Royal Diamond , presented as a steel cement, "Leakless" anti-leak, "Solver" descaling agent, and alcohol-based flexible joint cleaner. The design features a striking graphic composition typical of the 1910s-1930s, with a large central blue diamond containing the name ROYAL DIAMOND in monumental letters and a stylized radiating diamond at its center. The side panels repeat this spectacular composition, designed to be displayed on a counter or hardware store shelf. The yellow and blue palette, combined with a dynamic, elongated typeface and the diamond iconography, perfectly illustrates the conventions of early 20th-century industrial advertising design. The printed inscription "G. De Andreis SA - Marseille" indicates a major lithographic printer specializing in metal advertising packaging.
✦ Origin: G. De Andreis SA, Marseille ✦ Estimated period: Circa 1915-1930 ✦ Dimensions: 34 x 20 x 9 cm ✦ Material: Lithographed sheet metal ✦ Condition: Signs of wear consistent with age, including oxidation and rubbing; lid slightly deformed, but decoration still very legible and decorative
Very powerful industrial graphic design typical of early 20th century technical packaging, ideal piece for an industrial advertising collection or for decorating an old workshop.
