A rare lithographed tinplate for the famous Bisleri brand, forming a wall-mounted document holder. This spectacular advertisement features the brand's iconic lion, accompanied by the slogan "Do you want health?? Drink a Bisleri". The hinged lower compartment was used to distribute brochures, leaflets or advertising documents in cafes, pharmacies or shops. Lithographed tinplate advertising document holders are much rarer than classic signs and appear very rarely on the market. The powerful design, vibrant colors and lion iconography make this piece a remarkable testimony to tonic drink advertising from the early 20th century.
✦ Provenance: Bisleri, Italy ✦ Estimated period: Circa 1910-1930 ✦ Dimensions: approx. 37.5 x 26 cm ✦ Material: Lithographed tinplate ✦ Condition: Good overall condition, wear, oxidation and dirt from use, document holder compartment preserved, one retaining string missing on one side
An uncommon advertising piece that will appeal to both antique sign enthusiasts and collectors of pharmacy, cafe or illustrated advertising objects.
