Typographic plate from the series "Letters and Signs" (2nd series) published around 1900 by H. Vial, successor to Ch. Juliot. This plate presents a complete alphabet accompanied by numbers, in a three-dimensional green and black style typical of Belle Époque commercial signage. The "Tailor" and "Ladies' Costumes" inserts demonstrate the graphic refinement intended for the windows of fashion workshops or couture houses.
✦ Provenance: H. Vial, publisher ✦ Period: Circa 1900 ✦ Dimensions: 43 × 32.5 cm ✦ Material: Color lithograph on laid paper ✦ Condition: Good overall condition, slightly worn edges, small tear in margin without loss and uniform patina.
A charming example of feminine advertising typography at the turn of the century – ideal for framing or studio decoration.
