A rare and superb collection of 28 chromolithographed plates, accompanied by text sheets. Published at the turn of the century by Raymond Bilard, a publisher in Le Mans, this instructional work is one of the most accomplished devoted to decorative typography and shop signs of the Belle Époque. Each richly colored plate illustrates the typical shop windows of the trades of the time – pharmacy, butcher shop, bookstore, haberdashery, etc. Rare in complete condition, with the original binding ties and an illustrated cover emblematic of the handcrafted spirit of the painted decoration.
✦ Origin: France, Raymond Bilard Publisher ✦ Period: Circa 1900 ✦ Dimensions: 45 × 32 cm ✦ Contents: 28 illustrated chromolithograph plates + explanatory text sheets ✦ Condition: Very good overall condition, cover slightly worn, interiors fresh and complete, colors vibrant. Foxing and stains consistent with use. The cloth binding of the slipcase has come loose. Small tears in the margins on 2 to 3 plates, without loss or damage to the illustrations.
A major testament to decorative art applied to typography and signage in Belle Époque shops – a sought-after reference for graphic designers, design historians and collectors of antique advertising models.
