Rare VIANDOX advertising cup in Sarreguemines earthenware, adorned with the mention "Consommé Viandox", illustrating an evolution in the brand's commercial discourse in the mid-1920s. The message, more direct and refocused on the product's use, abandons the more elaborate slogan of earlier versions in favor of immediate readability. The thicker, more assertive typography, as well as the characteristic red hue, reinforce the visual impact in a service context. This uncommon version appears to correspond to a transitional production, probably distributed over a short period and in limited quantities.
✦ Provenance: France - Sarreguemines earthenware factory ✦ Estimated period: Around 1925-1930 ✦ Dimensions: approx. 10.5 x 9 x 8 cm ✦ Material: Earthenware ✦ Condition: Visible crack, tiny chips on the rim (upper edge), signs of use.
A refined version of the Viandox advertising message, revealing the communication strategies of the 1920s and interesting for a thematic presentation on tableware and old advertising.
