An iconic model of a French bistro, this Viandox promotional cup with a deep blue design embodies the massive spread of the brand in cafes and brasseries from the 1940s onwards. Its characteristic typographic design, framed with fillets, offers a direct and effective reading, designed for service. This example features a standardized professional cup shape with an open handle and a molded "20 CL" capacity mark, typical of products intended for establishments. The presence of the GIEN stamp under the base confirms quality manufacturing in a major French earthenware factory, probably among the first blue series distributed after the war, rarer than later unmarked productions.
✦ Provenance: France ✦ Estimated period: Circa 1940 ✦ Dimensions: approx. 11 × 9 × 8 cm ✦ Material: Earthenware / ceramic ✦ Condition: Very good general condition, micro chip on the rim, traces of use consistent with cafe use
A typical old counter piece, sought after to complete a collection of food advertising objects or for an authentic bistro atmosphere.
