This version of the Viandox advertising mugs produced by Sarreguemines around 1930 illustrates a clear evolution towards minimalism: the slogan completely disappears in favor of the brand alone, highlighted by a wider and more assertive typography, now printed in brown. This graphic simplification, associated with a warmer shade than the red of previous versions, reflects a more modern and direct visual repositioning. The format remains that of the Sarreguemines models with their generous proportions and characteristic handle, placing this piece in the continuity of productions from the late 1920s to the early 1930s.
✦ Provenance: Sarreguemines, France ✦ Estimated period: Circa 1930 ✦ Dimensions: approx. 10.5 x 9 x 8 cm ✦ Material: Fine earthenware ✦ Condition: Good overall condition, chip on the rim, signs of use and slight patina
An interesting piece to illustrate the evolution of Viandox advertising materials, ideal for completing a coherent collection around the brand or promotional tableware.
