This version marks a notable evolution in the visual identity of Viandox mugs produced by Sarreguemines, with the appearance of a brown band in which the brand name is now inscribed in white in reverse. This more impactful and structured graphic treatment contrasts with previous versions with simple marking and reflects a desire to modernize the brand image. The strong contrast and enhanced readability make it a particularly representative model of 1930s advertising codes.
✦ Provenance: Sarreguemines, France ✦ Estimated period: Circa 1930-1935 ✦ Dimensions: approx. 10.5 x 9 x 8 cm ✦ Material: Fine earthenware ✦ Condition: Good overall condition, micro chip on the rim, signs of use and light patina
A visually strong model that fits perfectly into a collection dedicated to the graphic evolution of the Viandox brand or to interwar advertising objects.
